How Two Yearbook Companies Built Something Stronger Together: The Picaboo Yearbooks Story
By Elias Jo and Tori Wolsky
Princeton, NJ — Picaboo Yearbooks today reflects on its evolution over the past four years following its acquisition by Entourage Yearbooks, emerging as a stronger, more capable partner for schools while remaining true to the simplicity and personalization that have defined the brand.
Since 2022, the integration of Picaboo Yearbooks and Entourage Yearbooks has brought together two modern, like-minded companies focused on reimagining the yearbook experience. While the process has required thoughtful alignment across systems, teams, and operations, it has ultimately strengthened the foundation of both businesses.
“We have had a great time together,” said Elias Jo, CEO of Entourage Yearbooks. “What stood out most is that though we had a different philosophy of how to serve our schools, we’re all yearbookers at our core. The integration of the companies wasn’t simple, but it reinforced that we’re building something stronger together than we ever could have separately.”
Today, Picaboo Yearbooks continues to operate as a distinct brand, known for its ease of use and accessibility, now supported by expanded resources, infrastructure, and innovation capabilities.
A key driver of this success has been the cultural alignment between the two organizations.
“Having been part of Picaboo Yearbooks prior to the acquisition, I’ve had a unique perspective on this journey,” said Tori Wolsky, VP of Operations of ECS Yearbooks. “The cultural alignment between our teams was clear from the start, and over the past four years, it has allowed us to grow in a way that feels both intentional and sustainable. Retaining over 90% of our team through the transition is a direct reflection of that alignment and the environment we’ve built together.”
This continuity has enabled Picaboo Yearbooks to preserve what made it special while benefiting from the scale and operational strength of a larger organization.
As the business continues to evolve, including the broader formation of ECS Yearbooks, the focus remains on delivering a modern, flexible, and high-quality yearbook experience for schools—one that reflects the needs of today’s students and educators.
With a shared commitment to innovation, speed, and customer experience, Picaboo Yearbooks is positioned to continue challenging legacy approaches in the industry while expanding what’s possible in yearbook creation.
About Picaboo Yearbooks
Picaboo Yearbooks is the most personalized yearbook service in the world, providing on-demand yearbooks for schools and organizations across the United States. Founded with a mission to modernize the traditional yearbook experience, Picaboo Yearbooks offers easy-to-use, web-based design tools, flexible ordering with no minimums or deadlines, and dedicated customer support. The platform empowers schools to create high-quality, fully customized yearbooks that capture their unique stories in a simple, affordable, and collaborative way.