The Write Stuff: Yearbook Sales with a Picture-Perfect Plan
Hey Yearbook Advisers —
We know how busy the start of the school year can be. Between organizing layouts, wrangling photos, and managing deadlines, it’s easy to put school yearbook sales on the back burner.
But here’s the truth: When you start marketing AKA selling your yearbooks to your families early, you set the tone for a successful yearbook season. And with school picture days happening now or just around the corner, there’s no better time to get your community thinking about the school yearbook. Those photo smiles are fresh — let’s turn that excitement into early sales!
Why Early Yearbook Marketing Matters
Marketing your yearbook early isn’t just helpful — it’s critical. Here’s why:
Builds awareness while excitement is high in the first weeks of school
Boosts early sales, giving you a strong foundation for the rest of the year
Reduces last-minute stress as deadlines and distribution dates approach
Increases engagement — when parents and students see the yearbook being promoted, it feels real and exciting
Pairs perfectly with picture day — when families are already thinking about preserving memories
What’s in It for You?
When you schedule a strategy session with our team, we’ll help you map out a customized yearbook marketing plan — and send you a FREE Marketing Kit to jumpstart your sales.
Here's what we’ll cover on the call:
Walk Through Your Storefront
We’ll make sure your online yearbook store is up and running with all the right settings, pricing, and promotions in place.
Discuss Your Goals & Budget
Every school is different. Whether you're aiming for a record-breaking year or just trying to break even, we’ll help you build a plan that works with your goals and resources.
Ship You a FREE Marketing Kit
That’s right — we’ll mail you a professionally designed kit packed with tools to grab attention and drive sales:
Eye-catching Yard Signs
A bold, reusable Banner
Fun Stickers
Durable Sign Stands
Perfect for Back-to-School Nights, Homecoming, Parent-Teacher Conferences — or even just brightening up the front office!
Why This Matters
We’ve seen it again and again: When schools start marketing early — and visibly — yearbook sales soar. The earlier you get your community excited, the easier it is to hit your sales goals and have time to focus on what really matters — creating a beautiful, lasting book.
Plus, your Marketing Kit is completely FREE — just for hopping on a quick call with our team. Don’t wait — schedule your strategy call today and take the first step toward your best yearbook season yet.
Contact your Account Manager or Sales Representative today to get started! 855-537-0050.