Sleigh Your Sales This Season!
The holiday season is right around the corner — and it’s one of the best times of the year to promote your school yearbook! Between the excitement of winter events, gift-giving, and school spirit at its peak, December offers plenty of opportunities to spread the word and grow sales.
Here are a few fun and effective ways to promote your school yearbook during the holidays:
1. Turn School Yearbooks into the Perfect Gift
Remind families that a yearbook is more than just a book — it’s a keepsake filled with memories. Frame your yearbook as the ultimate holiday gift for parents, grandparents, and students alike. A simple post like “Give the gift of memories this season!” can inspire last-minute shoppers to order before the break. Read more on how you can give the gift that keeps on giving HERE.
2. Share Festive Posts on Social Media
Create holiday-themed graphics or Reels featuring your team, a sneak peek of spreads, or fun behind-the-scenes moments. Encourage your school community to tag friends, share posts, and spread the excitement. Don’t forget to include your school yearbook store link in every post! For more information on how to set up your storefront, click HERE.
Pro tip: Use seasonal hashtags like #HolidayMemories, #YearbookMagic, or #GiftOfMemories to boost engagement.
3. Promote During Winter Events
Winter concerts, holiday fairs, and athletic games are perfect chances to set up a yearbook table or display. Offer quick QR codes that link directly to your storefront — and let families order on the spot. Add a little sparkle with holiday decorations or a small giveaway to catch attention. Want to create coupon codes for your families during the holidays? Click HERE to view what they are and how to create them.
4. Send a “Before the Break” Reminder
Use your school’s newsletter or email list to send a friendly reminder:
“Don’t miss your chance to order your yearbook before the holidays!”
Include your store link, a photo of your team, and a few lines about why this year’s book will be extra special.
5. Get Students Involved
Have your yearbook staff create holiday countdown posts or “Why I’m Thankful for Yearbook” features on social media. When students help spread the message, it feels more authentic — and it reaches their peers directly.
Wrap It Up with Gratitude
As the year winds down, take a moment to thank your school community for its support. Share how much fun your yearbook team has had capturing memories so far, and tease what’s coming next in the spring.
The holidays are all about connection — and your yearbook is the perfect way to celebrate those connections that make your school unique.
So pour a cup of cocoa, cue the holiday playlist, and let’s make this season one to remember — one page at a time.