Make Spirits Bright: Keep Families Engaged with Your Yearbook
The holiday season is one of the busiest times of the year, both for students and their families. Between travel, holiday parties, and winter break activities, it can be tricky for schools to keep families engaged with yearbook sales and participation. But December doesn’t have to mean a pause in the school yearbook momentum—there are plenty of ways to connect with families, celebrate school memories, and keep the excitement alive!
1. Use Holiday-Themed Communication
Holiday-themed communication is key to keeping families engaged with your school yearbook. Here are a few strategies:
Email newsletters: Include cheerful holiday graphics, a reminder about yearbook deadlines, and links to order.
Social media posts: Share sneak peeks of spreads, highlight winter events, or post holiday-themed polls.
Text reminders: A short, friendly message, such as “Capture your student’s holiday memories! Order your yearbook today!” can be effective.
The key is to make the communication light, visual, and seasonal, so it feels timely and engaging rather than sales-focused. Need help with marketing? Check out our Marketing Support Program and see how we can assist!
2. Highlight Holiday Moments
December is packed with photo-worthy events that families love. Featuring these in your yearbook previews can encourage participation:
Winter concerts and plays
Classroom holiday parties and crafts
Spirit days and cozy sweater photos
School volunteer projects or acts of kindness
Share teaser images from these events in your communications. Not only does it showcase your school’s spirit, but it also reminds families that these memories will live forever in the school yearbook.
3. Make It Easy to Participate
Ease of access is key during the busy holiday season:
Include direct links to the yearbook store in every email or post. Click HERE to learn how to create your storefront from Creator Studio.
Use QR codes on printed flyers sent home with students or posted around the school.
Offer gift-friendly purchase options, like digital gift certificates or bundled holiday packages. To learn more about coupon codes for customers, click HERE.
The simpler it is for families to order, the more likely they are to take action and boost your yearbook sales during the winter break.
4. Create a Sense of Urgency
The holiday season is naturally busy, so friendly deadlines or limited-time promotions can help:
“Order by December 20 to guarantee delivery before winter break!”
“Holiday raffle: Every order placed this week gets entered to win a school spirit prize!”
These small incentives can make a big difference in keeping your school yearbook engagement high during the holiday season.
5. Celebrate the Community
Highlight student achievements, club activities, and holiday traditions in your yearbook previews. Families love seeing their students featured and will feel a greater connection to the school and the yearbook. Sharing short quotes or fun facts about students’ holiday experiences can add a personal, relatable touch.
Wrap-Up
Even during the hectic holiday season, schools can keep families engaged with yearbooks by making participation fun, easy, and meaningful. With holiday-themed communications, sneak peeks, simple ordering options, and a focus on the school community, your school yearbook can stay top-of-mind all December long.
At Picaboo Yearbooks, we make it simple to capture and celebrate your school’s memories—so every family can feel a part of the story, even during the busiest time of the year.