How to Boost Yearbook Sales
The school year is flying by, and it’s time to start thinking about selling your yearbooks! As a school, you want to ensure that every student has the opportunity to purchase a yearbook so they can cherish their memories for years to come. Here are five tips to help boost your school’s yearbook sales.
Create a Custom Storefront: Create a custom storefront on our website that is unique to your school. This is a great way to boost your school’s yearbook sales because it makes it easy for parents and students to order online, from anywhere. Share the link to your storefront on social media and in school newsletters to increase visibility and sales. Picaboo Yearbooks offers free marketing material and graphics to use in your posts. Check them out here.
Launch a Social Media Campaign: Use your school’s social media channels to promote the yearbook and generate buzz. Share photos of the yearbook team hard at work, sneak peeks of spreads or the cover, and reminders about upcoming deadlines. Make sure you ask parents to share the message so everyone can see it.
Host a Yearbook Party: Host a yearbook party to get students excited about buying a yearbook. Create a fun atmosphere with snacks and decorations and make sure to showcase the yearbook. This is a great way to generate buzz and increase sales.
Offer Personalization Options: Offering personalization options, such as the ability to add a student’s name to the cover, is a great way to boost sales. This makes the yearbook feel more special and personal to each student, increasing the likelihood that they’ll want to purchase one.
Make It Easy to Purchase: Make it easy for parents and students to purchase yearbooks by offering multiple payment options. Offer your books for sale for free in our storefront, use order forms to send home with students, set up a table at sports games or school events to collect orders. The more ways and places to sell your books the more sales you’ll get!
As the school year draws to a close, it’s important to make sure your yearbook sales are on track to meet your goals. Even if you’re behind on your goals, don’t worry! Implement these five tips, and you can get back on track and ensure that every student has the yearbook you worked so hard to make perfect.
Picaboo Yearbooks offers free marketing templates on our website. You can use this Canva template to the right to customize a lawn sign with your school’s unique storefront link and QR code. We also offer graphics for social media campaigns, posters, and order forms. Check them out here.